Which type of system is commonly used for automating responses to sales inquiries and managing inventory?

The correct choice is a customer relationship management system. This type of system is designed to help businesses manage their interactions and relationships with current and potential customers. One of its primary functions involves automating responses to sales inquiries, which enhances efficiency and improves customer satisfaction by ensuring timely communication. Additionally, while customer relationship management systems primarily focus on sales and customer interactions, they also often include features that allow for tracking inventory levels and managing stock based on sales data. This integration assists in ensuring that the sales team has real-time information about product availability, thus streamlining the sales process.

By contrast, an inventory control system focuses specifically on managing inventory levels and stock tracking but may not inherently provide the direct engagement and automation in customer interactions that a customer relationship management system offers. An enterprise resource planning system includes a broader scope and integrates multiple business functions, including finance, HR, and supply chain, which can indirectly help with sales inquiries, but it is not as specialized in customer interactions. A content management system primarily deals with the creation, management, and delivery of digital content, which is not inherently related to sales inquiries or inventory management.

Understanding the distinctions among these systems helps clarify why the customer relationship management system is best suited for automating responses to sales inquiries while supporting inventory management