Which sector of ecommerce involves transactions between businesses and individual consumers?

In the context of ecommerce, transactions between businesses and individual consumers are referred to as B2C, which stands for business-to-consumer. This model encompasses a wide range of online activities where companies sell goods or services directly to customers. Examples of B2C transactions include online shopping websites like Amazon or services like streaming platforms where individual consumers purchase products or subscriptions for personal use.

This sector plays a crucial role in the ecommerce landscape as it represents the majority of online sales and is geared toward delivering products directly to the end-users, significantly impacting consumer behavior and shopping trends. The B2C model is characterized by a focus on marketing strategies aimed at attracting individual customers, enhancing user experiences, and building customer loyalty.

Understanding the B2C model is essential for anyone studying ecommerce, as it differs significantly from other models like B2B, which focuses on transactions between businesses, or C2C, where consumers sell to other consumers.