Which aspect should be avoided when phrasing questions in a questionnaire?

When designing a questionnaire, it is crucial to ensure that questions are phrased in a way that respondents can easily understand and answer them. Using complex structures in questions can lead to confusion and misinterpretation, ultimately affecting the quality of the data collected.

Complex structures can include convoluted wording, double-barreled questions (asking two things at once), or overly technical language that may not be familiar to all respondents. These issues can cause survey fatigue or frustration, leading to incomplete answers or even causing respondents to skip questions altogether.

On the other hand, using simple language, ensuring clarity, and maintaining a logical order in the questionnaire enhance the overall respondent experience by making it easier for them to provide accurate and thoughtful answers.