What term is used for internet-based commerce?

The term "electronic commerce" refers specifically to the buying and selling of goods and services over the internet. It encompasses a wide range of online business activities, including retail transactions, online banking, and electronic fund transfers. Electronic commerce also includes the entire process of online shopping, from browsing the digital storefront to making payments and managing logistics. This term captures the essence of commercial transactions facilitated through electronic means, distinguishing it from related concepts like digital marketing or online retail, which focus on specific aspects of the commerce process rather than the complete transactional experience itself.

In contrast, digital marketing emphasizes promoting products and services through digital channels, while online retail refers specifically to the selling of products over the internet. E-business is a broader term that includes all business operations conducted online, which encompasses electronic commerce but also involves other components such as supply chain management and customer relationship management. Thus, "electronic commerce" is the most accurate term to use when referring specifically to internet-based commerce.