What term describes benefits that are important to a company but hard to quantify financially?

The term that describes benefits important to a company but difficult to quantify financially is intangible benefits. Intangible benefits refer to advantages that do not have a direct monetary value attached to them but can significantly contribute to a company's overall success and efficiency. Examples include improved customer satisfaction, enhanced employee morale, increased brand recognition, and better corporate image. While these benefits may be crucial for long-term strategic goals, they often resist straightforward financial measurement, making them challenging to evaluate quantitatively.

In contrast, direct benefits are those that can be easily measured and assigned a clear financial value, such as increased sales revenue. Short-term gains refer to immediate financial benefits, while measurable outcomes imply benefits that can be quantified. Therefore, the unique nature of intangible benefits lies in their qualitative impact on a company's operations and success, rather than quantifiable financial metrics.