What is the goal of a SWOT analysis?

The goal of a SWOT analysis is to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. This strategic planning tool helps organizations identify internal and external factors that can affect their success. The correct choice reflects one of the primary purposes of conducting a SWOT analysis, which is to identify potential pitfalls that could lead to unrealistic or unprofitable goals. By understanding weaknesses and threats, organizations can reframe their strategies to avoid pursuing goals that may be detrimental to their overall objectives.

This analysis is critical in guiding decision-making processes and ensuring that the set goals align with the organization's capabilities and market realities. It enables teams to focus on realistic and achievable outcomes while navigating potential challenges effectively. This context helps clarify the necessity of avoiding unrealistic goals that could strain resources or negatively impact the organization's performance.