What drives many information systems decisions?

Many information systems decisions are significantly influenced by competition. In a dynamic and evolving market, organizations strive to maintain or achieve a competitive advantage. This drives them to adopt new technologies, software solutions, and information systems that can enhance operational efficiency, improve service delivery, or enable innovative product offerings. Keeping pace with competitors often requires organizations to stay informed about the latest advancements in technology and integrate them into their information systems strategies.

For example, if a competitor implements a new customer relationship management (CRM) system that enhances client engagement and satisfaction, other firms may adopt similar systems to prevent losing market share. Therefore, the need to keep up with or outpace competition is a primary motivating factor behind many strategic decisions concerning information systems.