It is easier to assign dollar values to intangible benefits.

Intangible benefits are often difficult to quantify in financial terms because they typically do not have a direct monetary representation. Examples of intangible benefits include improved customer satisfaction, employee morale, brand reputation, and competitive advantage. These benefits can significantly contribute to an organization's success, but assigning a specific dollar value to them is challenging.

The nature of intangible benefits is such that they are subjective and can vary based on perceptions and experiences. Unlike tangible benefits, which can easily be linked to specific financial outcomes, intangible benefits require qualitative assessments and sometimes estimations based on indirect indicators, making it a complex process.

Overall, the assertion that it is easier to assign dollar values to intangible benefits is misleading because the inherent characteristics of these benefits create barriers to straightforward financial quantification.