In SWOT analysis, what does the letter "T" stand for?

In SWOT analysis, the letter "T" stands for Threats. This component reflects external challenges or obstacles that an organization may face in its environment that could hinder its performance or objectives. Identifying threats is crucial for strategic planning, as it allows an organization to develop strategies to mitigate risks or respond to adverse conditions. By recognizing potential threats—such as competition, market downturns, changes in regulations, or shifts in consumer preferences—businesses can proactively address these challenges and safeguard their operations and growth.

This approach fosters a comprehensive understanding of the business landscape, enabling organizations to better position themselves and capitalize on their strengths while also addressing vulnerabilities. An effective SWOT analysis combines insights derived from evaluating strengths and weaknesses with a thorough understanding of the external threats that may impact the organization's success.